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MISSION: To advance the intellectual and social condition of the people of the State through quality programs of teaching, research, and service.
VISION: The University of Alabama will be The University of choice for the best and brightest students in Alabama and a University of choice for all other students who seek exceptional educational opportunities. The University of Alabama will be a student-centered research university and an academic community united in its commitment to enhancing the quality of life for all Alabamians.
Context for this Strategic Plan
This is the third major strategic planning cycle for The University of Alabama, following on strategic plans that were developed and implemented over the previous 20 years. This plan is based on an assessment of the current status of conditions in Alabama that suggest that the state has limited new resources in which to invest in higher education; the number of graduating seniors from Alabama high schools will remain relatively constant, and the number of high school graduates in surrounding states will be increasing.Additional revenues to enhance the University’s ability to accomplish its mission will come through growth in enrollment of students to over 28,000 over the next ten years, competitive tuition and fee increases, growth of research funding, effective management of the University’s debt, and effective fund raising. Enrollment growth will be possible by attracting additional students from surrounding states who seek a high quality education, and through the growth of high quality distance education courses that attract serious students from around the world.
Our Stakeholders
The University of Alabama recognizes that it serves the interests of a complex base of stakeholders. The traditional 18 to 24 year old students who are seeking the experience of learning at a major university, and their parents, are major stakeholders, along with graduate students who will conduct scholarly work and research on the campus. Non-traditional students are important stakeholders, along with young people and adults who participate through the University’s distance education programs. The University plays a vital role in meeting the needs of businesses, industry, health care, educational, communication, governmental, and legal institutions in the region through research, consultation, professional development and the preparation of graduates to provide service and leadership in these areas. The University’s alumni and supporters across the state are vital stakeholders. Likewise, the government agencies, foundations, and corporations that support the university’s educational, research, and scholarly activities are also important stakeholders. The faculty, staff, and retirees of the University each constitute another vital group of stakeholders, as well as the Tuscaloosa community that benefits economically and socially from the presence of a research university.
Strategic Goals
Performance Measures
• Average ACT for first time freshmen
• Average High School G.P.A. for Entering freshmen
• Transfer Students from other in-state institutions
• Total undergraduate enrollment
• Retention rate (First-time, fulltime freshmen returning in the fall)
• % African-American Students
• Six year graduation rate
• Total undergraduate degrees awarded
• Credit hour production
• Passage rates on selected licensure exams
• Number and percent out-of-state entering freshmen.
• Number and percent of non-resident alien entering freshmen
• Number and percent of residential students
• Number of Nationally Recognized Scholarships
• Number of National Merit/Achievement/Hispanic Scholars
Additional performance measures:
• Honors College enrollment
• Number of students registered in on-line courses
• Percent of entering freshmen in top % of high school class
• Total graduate school enrollment
• Percent of graduate students who are African-American
• Research funding
• National rankings
• Faculty and staff salaries
• Faculty and staff retention rate
• Graduate assistant funding
• Number of secondary school students participating in UA leadership programs
• Student outcomes on NSSE survey
• Total number of participants in UA leadership development programs.
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